Lady Speed Stick
Challenge:
Raise awareness for the new product “Lady Speed Stick Stainguard”
Whose heads & hearts?
- New Earners!
- Women 18-34
- Work full-time
- Indulge in food and clothes
- Optimistic and outgoing
The creative idea:
- Display every day distinctively yellow objects BUT have them be bright white
- Want the image and copy to be clear and concise
Ambient Ad
