Dr. Martens campaign
The Target Market:
The young men and women between 25-40 who have their job and independence. They enjoy life as it is and try to improve every day. They are educated and confident about their decisions. This target group cares what they wear, and the quality is a must for them. They don’t have any children or new parents who can inform their children or the one they love about Dr. Martens boots. They don’t mind paying a premium price for a good quality shoe, supporting them in their active lives.
Challenge:
Recently, the brand has some difficulties selling between youth, and encouraging the young people to buy this product is the goal.
The creative idea:
Step into your opportunities, adventures, and empowerment.
